“So how are you different from overdrafts?”
It’s a question we got asked by one of the first investors we pitched to. It’s a simple question, but one that goes to the heart of what SteadyPay’s about.
The answer concerns design intent.
Overdrafts are designed to be a quick fix. They address a symptom of the problem (“I need money to pay for this thing now!”).
SteadyPay is designed to be a long-term fix for those paid by the hour. This is done by addressing a root cause of the problem (“Why am I short of money?”).
Those paid by the hour at some point have to deal with dips in pay. These dips can happen for many reasons – taking time off for colds, going on holidays, getting rostered fewer hours, losing shifts with bonus rates, not earning commission.
Dips in pay trigger borrowing. Dips in pay make budgeting difficult.
By providing credit to top-up these dips in pay, we reduce the need to turn to overdrafts (or take out a payday loan or max out the credit card). The top-ups smooth out income, allowing our customers to enjoy predictable pay. This is a key condition for budgeting.
Indeed, because the credit can only be accessed when a certain condition is met – lower than usual pay – the top-ups tend to support responsible spending; credit on tap carries the risk of enabling impulse buying.
The top-ups also allow our customers to take, in effect, paid leave. The top-ups can be used to bring pay back up to usual after time off for a holiday or to get over a cold.
Minimising the cost of debt
Our business model emphasises the difference in design intent.
Banks make money from overdrafts (especially unarranged overdraft) by charging interest and a bunch of fees. To put it bluntly, banks look to maximise the cost of debt. It’s how they earn billions of pounds.
An outcome of this business model is that many people get stuck in a vicious cycle of borrowing.
According to research by StepChange, 2.1 million people in the UK go into overdraft every month of the year. The average overdraft debt among people seen by StepChange is £1722. Repayment of such debts swallows up income and leaves little for everyday essentials.
SteadyPay makes its money from a small subscription fee. That’s it. No interest charges. No penalty fees. We minimise the cost of debt. We’re focused on providing a financial solution, not on pushing a financial product.
If you’ve an idea on how to improve SteadyPay, we’d love to hear it. Email [email protected].