There’s no escaping it. At some point, you’ll have to make a pitch to someone on why you deserve something. In fact, you’ll have to make several pitches. About why you deserve a job. About why you’d make a great flatmate. About why you’re worthy of a swipe right.

God forbid, you may have to pitch to investors about backing your business.

Pitching is hard. Even stressful. You can become overly analytical, trying to second guess what your audience is thinking, what they’re after, what they want to hear.

Yes, do prep work on likely questions or concerns. But in the end a great pitch is less about covering off what others may (or may not be) thinking, and more about focusing on you and your story.

Pitching is about conveying your passion and energy. This is what gets people to take notice.



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